Disciplines
Shot & Storyboard
We believe that strong brands are not built in a moment — they are written, refined, and revealed over time. At Square Frame Picture, Shot & Storyboard is our branding discipline dedicated to shaping identities from concept to clarity.
This practice focuses on the foundations of a brand — logos, visual systems, and brand kits — translating vision into structured design languages. We don’t begin with how something looks. We begin with what it stands for. Every brand we create is approached as a narrative: defined by purpose, shaped by tone, and expressed through form.
Shot & Storyboard exists at the intersection of strategy and design. It is where ideas are framed, stories are outlined, and identities are built with intention. From new ventures finding their voice to established brands redefining their presence, our work centers on crafting systems that are consistent, expressive, and enduring.
A brand is not just a mark. It is a way of speaking, moving, and being recognized. Through Shot & Storyboard, we design identities that feel considered, adaptable, and true — across screens, spaces, and touchpoints.
How We Do It
1
Defining the narrative
Every branding project begins with listening. We explore the brand’s purpose, audience, values, and aspirations to define the narrative it must carry. This phase shapes the storyboard — the conceptual framework that guides every visual decision that follows.
By grounding design in meaning, we ensure each identity begins with clarity, not decoration.
2
Designing the system
We approach branding as a system, not a single asset. Logos, typography, color language, and graphic elements are developed to work together — creating coherence across platforms and time.
This process allows each brand to move fluidly between applications while retaining its voice and recognizability.
3
Crafting with precision
From the refinement of a logo to the structure of a complete brand kit, our execution is driven by balance, detail, and longevity. We test, adapt, and refine every element to ensure it performs consistently in real-world environments.
The outcome is a brand identity that is not only visually compelling, but functionally strong — built to grow, evolve, and endure.
Shot & Storyboard Highlights
