Disciplines
Raw Narratives
We believe that the most powerful stories begin at the source. At Square Frame Picture, The Raw Narrative is our visual discipline devoted to origins — the land, the labour, and the natural processes that sustain life.
This practice focuses on photography and videography rooted in agriculture and nature — documenting farms, seeds, cultivation, harvesting, and the quiet rhythms that shape raw production. Our work captures not only what grows, but how it grows — revealing patience, resilience, and the relationship between human effort and the earth.
The Raw Narrative exists where observation meets storytelling. Each project is approached with respect for process and environment, allowing real moments, textures, and transitions to guide the visuals. From the first seed to the final harvest, we build narratives that honour beginnings.
In a world driven by outputs, The Raw Narrative turns attention back to origins — creating imagery that feels grounded, honest, and enduring.
How We Do It
1
Beginning with the land
Our process starts on site — understanding the terrain, climate, season, and flow of work. We observe before we frame, allowing the environment to define the visual language.
By working with natural light and real activity, we ensure every image remains rooted in authenticity.
2
Storytelling through process
We follow movement, repetition, and transformation. Sowing, nurturing, harvesting — each phase becomes part of a visual continuum.
Rather than isolating moments, we document journeys. This allows our visuals to communicate effort, time, and progression — not just appearance.
3
Crafting with restraint
The Raw Narrative is guided by patience. Our execution favours subtlety over spectacle, clarity over construction.
Through careful editing and tonal consistency, we preserve the honesty of the environment while shaping visuals that are immersive, cinematic, and emotionally resonant.
Raw Narratives Highlights
